Business Intelligence & Solutions Platform
Your Unfair Competitive Advantage
Intelligent Insights (Intin) is a Business Intelligence & Solutions Platform that combines the power of technology tools with the insightful experience of seasoned consumer marketers and subject matter experts.
Intin partners with brands to grow their business in a sustainable manner, and get more out of their marketing investments by driving marketing return on investments (MROI).
Your Unfair Competitive Advantage
Our team of ace marketers and subject matter experts, with a collective experience of having worked on top Fortune 500 brands across Asia Pacific, India, Middle East & Africa, can help you navigate between the extremes of expensive consultants and generic off-the-shelf technology tools. Our unique combination of marketing expertise and technology capabilities help clients make decision faster, resulting in better ROI on marketing investments. Our key differentiators are:
Focus on ROI:
All our solutions are based on the principle of: ‘Less is More’. We help brands get better return on their marketing investments. We work with the brands and help unlock revenue opportunities for the business.
Technology:
We bring solutions, which are based on cutting edge technologies like AI/ML and analytics to bring in science into the art of marketing.
Frugality:
We understand that great quality marketing solutions could be expensive. Therefore, we have applied creative ways to bring in speed and cost efficiency at every stage so that cutting-edge marketing solutions are available at a price which would surprise you.
Our People:
Our team of professionals collectively brings in years of experience as operating managers with practical knowledge and domain expertise. We understand your problems and are able to create and implement practical, workable solutions that are cost effective and deliver the results for you.
Our Unique Approach
We, at Intin, have created interlocking capabilities that offer end-to-end marketing solutions to unlock revenue opportunities and deliver improved marketing ROI. Our engagement models can be defined by a specific project, or a longer-term turn-key partnership, covering any or all of the following:
Research based Analytics:
Our innovative capabilities range from designing and executing primary research projects to developing predictive models for optimisation and forecasting, involving large volumes of data from a variety of sources – both traditional as well as digital. We have developed proprietary tools and innovative techniques to make research and analytics more accessible and business outcomes focused towards driving revenues.
Analytical Insights based Marketing:
We have created a business intelligence platform that offers a comprehensive set of solutions and tools to make decisions more effective across a range of important marketing investment/spend elements, e.g. effectiveness of media and promotional spends. All Intin offerings are rooted in rigorous, proven methodologies. We employ cutting-edge technology overlays to speed up information flows, develop relevant connections and insights, and make visualisations and applications simple for end-users.
Marketing based Strategy:
Intin partners with marketing teams to develop strategic plans for brands portfolios. In doing this, we leverage our domain knowledge and subject matter expertise to create proposals that focus on delivery of brand objectives, growing revenues and strategic returns. Evaluating options using such perspectives provides a consistent lens for comparison, and scaling up and across. Using an Intin solution, e.g. Multi-media Campaign Effectiveness Evaluation, to assess effectiveness of plans executed helps close the loop from objectives to execution, and ensures better deployment of resources for marketing plans on an ongoing basis.
Strategy based Executional Support:
Based on organisational need, our marketing experts work along with marketing teams and help co-create and execute brand plans. We can help with vendor selection and facilitate or oversee execution.
Our Unique Approach
We, at Intin, have created interlocking capabilities that offer end-to-end marketing solutions to unlock revenue opportunities and deliver improved marketing ROI. Our engagement models can be defined by a specific project, or a longer-term turn-key partnership, covering any or all of the following:
Research based Analytics
Our innovative capabilities range from designing and executing primary research projects to developing predictive models for optimisation and forecasting, involving large volumes of data from a variety of sources – both traditional as well as digital. We have developed proprietary tools and innovative techniques to make research and analytics more accessible and business outcomes focused towards driving revenues.
Analytical Insights based Marketing
We have created a business intelligence platform that offers a comprehensive set of solutions and tools to make decisions more effective across a range of important marketing investment/spend elements, e.g. effectiveness of media and promotional spends. All Intin offerings are rooted in rigorous, proven methodologies. We employ cutting-edge technology overlays to speed up information flows, develop relevant connections and insights, and make visualisations and applications simple for end-users.
Marketing based Strategy
Intin partners with marketing teams to develop strategic plans for brands portfolios. In doing this, we leverage our domain knowledge and subject matter expertise to create proposals that focus on delivery of brand objectives, growing revenues and strategic returns. Evaluating options using such perspectives provides a consistent lens for comparison, and scaling up and across. Using an Intin solution, e.g. Multi-media Campaign Effectiveness Evaluation, to assess effectiveness of plans executed helps close the loop from objectives to execution, and ensures better deployment of resources for marketing plans on an ongoing basis.
Strategy based Executional Support
Based on organisational need, our marketing experts work along with marketing teams and help co-create and execute brand plans. We can help with vendor selection and facilitate or oversee execution.
How We Do It
Intelligent Insights provide multi-facet solutions, including:
- Data Research and Analytics
- Impact Measurement Tools
- Hyper-Local Marketing
- Targeted Marketing
- Social Media & Digital Marketing
Your Benefits
We partner business teams to deliver high ROI based on immediate, sustainable revenue growth anchored in three efficiencies:
Cost Efficiency
we offer better value for money.
Time Efficiency
we do in days, what a traditional research/ consultancy delivers in weeks.
Spends Efficiency
we reduce the wastage in media and marketing to enhance the ROI on your spends.
Your Benefits
We partner business teams to deliver high ROI based on immediate, sustainable revenue growth anchored in three efficiencies:
Cost Efficiency
we offer better value for money.
Time Efficiency
we do in days, what a traditional research/ consultancy delivers in weeks.
Spends Efficiency
we reduce the wastage in media and marketing to enhance the ROI on your spends.
Our Collective Experience
Cold Beverages
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Consumer Durables
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Consumer Healthcare
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Corporate
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Foods
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Hair Care
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Home Care
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Hot Beverages
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Media
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Services
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Skincare
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Telecom
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Others
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