We, at Intin, have created interlocking capabilities that offer end-to-end marketing solutions to unlock revenue opportunities and deliver improved marketing ROI. Our engagement models can be defined by a specific project, or a longer-term turn-key partnership, covering any or all of the following:
Research based Analytics:
Our innovative capabilities range from designing and executing primary research projects to developing predictive models for optimisation and forecasting, involving large volumes of data from a variety of sources – both traditional as well as digital. We have developed proprietary tools and innovative techniques to make research and analytics more accessible and business outcomes focused towards driving revenues.
Analytical Insights based Marketing:
We have created a business intelligence platform that offers a comprehensive set of solutions and tools to make decisions more effective across a range of important marketing investment/spend elements, e.g. effectiveness of media and promotional spends. All Intin offerings are rooted in rigorous, proven methodologies. We employ cutting-edge technology overlays to speed up information flows, develop relevant connections and insights, and make visualisations and applications simple for end-users.
Marketing based Strategy:
Intin partners with marketing teams to develop strategic plans for brands portfolios. In doing this, we leverage our domain knowledge and subject matter expertise to create proposals that focus on delivery of brand objectives, growing revenues and strategic returns. Evaluating options using such perspectives provides a consistent lens for comparison, and scaling up and across. Using an Intin solution, e.g. Multi-media Campaign Effectiveness Evaluation, to assess effectiveness of plans executed helps close the loop from objectives to execution, and ensures better deployment of resources for marketing plans on an ongoing basis.
Strategy based Executional Support:
Based on organisational need, our marketing experts work along with marketing teams and help co-create and execute brand plans. We can help with vendor selection and facilitate or oversee execution.