About the Client
The company is with over two decades of experience in chemicals used in Fabric Wash, Surface Cleaners ( Kitchen, Floor & Toilet ), and Personal Wash & Shampoo. The company has both global MNCs and leading Indian companies as its customers.
Challenges Faced
- Market Entry Complexity
- Category Selection Dilemma
- Capability Assessment
- Consumer Adoption
- Asset Light Model
- Adaptability to Consumer Trends
- Distribution and Sales Channels
WHAT INTIN DID ?
- Undertook a Category Assessment and Attractiveness Study to identified the top 1 or 2 opportunities for market entry.
- Conducted an Organization Capability Assessment to understand the company's current capabilities and capacity to invest in building new capabilities.
- Internally conducted a "funneling" exercise based on category parameters and success factors, aligning with the company's assessment, to determine top opportunities.
- Considered the ability of the company's master brand to straddle multiple categories as a critical consideration.
- Delivered a comprehensive report covering all assessed categories along with recommendations to the client at the end of the engagement, regardless of whether the client purchases the suggested Euromonitor reports.
