Brand Launch/ Brand Extension
Grow through new products and leverage brand equity, penetrate or expand the market
The evolving distribution landscape, driven by the rise of e-commerce and direct-to-consumer (D2C) brands, necessitates a transformative approach to sales automation of the traditional sales and distribution system!
Our sales automation solution helps in order booking, reporting, retail outlet segmentation, channel partner programs, cost-effective management of the sales function, and ofcourse improvement of sales.
At INTIN, we manage brand extensions end-to-end and give them back to the client by way of a build-operate-transfer engagement.
The components of this solution
Market Penetration/Market Expansion
We provide end-to-end support for market penetration, including market entry strategies, channel partnerships, and promotional campaigns to increase SAM (segmented available market)
Cost-effective Leveraging of Existing Brand Equity & Consumer Base
Our expertise lies in our ability to analyse and integrate brand equity data into the development of new products. Our solution encompasses comprehensive market research, consumer behaviour analysis, and competitive benchmarking
Greater Customer Loyalty with New Product Offerings
We at INTIN, employ advanced customer analytics to identify and understand the preferences and expectations of the brand’s loyal consumer base
Reducing the Risks while Launching new Brands
This solution employs a rigorous risk assessment framework to evaluate potential brand extension opportunities. This includes market viability studies, financial modelling, and scenario planning
What to Expect?
