About the Client
- Renowned Indian brand in FMGC sector, specializing in sweets and snacks
- Known for high-quality products, traditional recipes, and customer satisfaction
- Offers traditional Indian sweets: gulab jamun, rasgulla, jalebi, barfi, peda
- Diverse range of savory snacks: namkeens, farsans, dry fruits
- Emphasis on exceptional taste, freshness, and quality
Challenges Faced
- Brand scalability was limited and below its potential
- Intense competition in the sector
- Challenges in building brand differentiation and creating awareness
- Seasonal demand management required
Objective
Our aim was to increase the scalability of the business, have a scalable supply chain, proper diversification of the products, provide them with effective marketing strategies and improve their operational efficiency.
Targeted Results
- Improved brand scalability through strategic initiatives
- Expanded distribution network to reach wider markets
- Implemented a digital platform to showcase products/services and interact with customers
- Standardized and automated processes for time and error reduction
- Enhanced brand aesthetics to create a more appealing visual identity
