Campaign Analytics Toolkit
Unlocking the power of analytics for growth strategies
Our powerful diagnostic toolkit to analyse the connections between multimedia marketing expenditures, promotional spending, and below-the-line activities with anticipated business outcomes and brand advantages equips our clients with a pointer for better management of marketing outlays for growth.
When significant marketing funds are invested in ATL and/or BTL campaigns, or promotions with high business expectations it’s crucial to analyse the linkages to understand what has worked and what hasn’t.
Our structured and tested framework assesses the impact of events and /or activation plans amongst participants, stakeholders, and secondary audiences involved in a major BTL program as well. This includes sampling activities, fairs & festivals, brand activities, experiential marketing, and conferences/concerts. So, the entire breadth of on-ground activities is under a diagnostic appraisal alongside ATL.
The components of this solution
Multi-media Campaign Analytics
Media Schedule Impact Analysis
Campaign Effectiveness Evaluation
BTL Activity Impact Analysis
Event Impact Assessment
Consumer Promotions Impact Analysis
What to Expect?
