About the Client
Extend the company into High Margin, Digital-first Products through Innovate-Build-Scale with effective customer acquisition techniques and reducing significant client investment.
Challenges Faced
- Intense competition within the food industry
- Shifting customer preferences towards healthier and more nutritious food options
- Disruption of traditional distribution channels due to the rise of E-commerce platforms and online grocery delivery services
- Need to develop effective marketing strategies to reach target customers and create brand awareness.
Targeted Results
- Establishing a strong presence in the Indian market
- Consolidating position in the Delhi National Capital Region (NCR)
- Expanding distribution channels beyond digital platforms
- Establishing regular distribution networks across India
- Improving profit margins
