About the Client
The brand is a well-known paediatric multivitamin brand with legacy goodwill and reputation among doctors. The brand has become outdated and newer formulations and launches have overtaken it. The client has acquired this brand with its trademark and core formulations.
Challenges Faced
- Relevance in a Competitive Market
- Balancing Legacy and Modernization
- Market Expansion
- Product Development and Quality
- Changing Market Behavior and Perception
- Crafting an Effective Marketing Mix
- Resource Allocation
- Innovation in Product Portfolio
Scope Of Work
- Building a compelling, trusted, and appealing brand.
- Use aggressive marketing program by developing and growing the core product.
- Develop a full fledged portfolio strategy to stretch the brand.
- Building a regular marketing program and processes.
- Identify and develop marketing agencies and partners and oversee the execution of the plans in order to deliver milestones
