About the Client
A private equity company planning to invest in the company wants to access the current brand strengths.It is also interested in uncovering the strategic levers that would help in creating a strong footwear brand.
Objectives
- Prima facie assessment of the brand
- Framework to diagnose brand health and strengths ( Brand due diligence)
- Potential way forward in executing a comprehensive relaunch for the brand to unlock value
- Articulate the approach to help build the brand
Intin's Approach
- The approach provides a comprehensive understanding of all elements within the company’s business ecosystem to build a clear picture of the business and brand, with a view to help assessing the brand value.
- identified areas, and use advanced analytics to provide detailed diagnosis It integrates our Proprietary 5C Framework, specific deep dives into and relevant strategic input.
- Assess Current Brand Strengths including category and brand health check, mapping category, competition, and consumer.
- Build a strong footwear brand through in-depth research and creating innovative roadmap to strength equity and architecture.
