About the Client
The client is a leading oral care brand from Scandinavia and operates across 50+ countries, known for design, quality, and value. They aim to establish a dominant position in the Indian market, particularly in the kids’ category, leveraging India's high potential and large market. To achieve this, the brand seeks to enhance its understanding of the Indian market landscape, opportunity size, competition, and challenges to formulate a successful India strategy.
Challenges Faced
- Intense Competition: High competition from local and global oral care brands.
- Diverse Consumer Preferences: Need to cater to varying consumer needs across different regions.
- Intense Competition: High competition from local and global oral care brands.
- Cultural Sensitivity: Adapting products and messaging to align with Indian cultural norms.
- Distribution Network: Establishing an efficient distribution system across a vast and diverse market.
- Price Sensitivity: Balancing product quality with affordability to suit price-sensitive consumers.
- Regulatory Compliance: Navigating India's complex regulatory landscape for product approval.
Intin's Plan Ahead
- Market scoping, assessing the opportunity
- Finalise the new Vision/Mission for the client
- Craft the India entry strategy
- Test launch and rollout
- Finalising the capability, operations, and partners
- Develop the full marketing mix for the launch
