About the Client
The c l ient is a premium and spec i a l ized wi ldl ife s a f a ri tour oper a tor, offering s a f a ris in Ea st Afri c a and Indi a . The company spec i a l izes in prov iding bespoke s a f a ri experiences to F IT ( F ree Independent Tr a velers), PIOs (Persons of Indi an Ori g in), and NRIs (Non-Resident Indi ans).
Results
- Through the awareness campaigns, we received around 928 inquiries and the conversion rate was around 30%.
- We got around 7.3 million impressions in one campaign with 2.1 lakh video views and 1.9 lakh website visitors.
- In another campaign, we got 12 million impressions and 53k website visitors.
Objectives
- Increased awareness of the brand among TG.
- Drive Inquiries & Booking's
- Drive WOM through Social channels
- Get ‘discovered’ by wildlife enthusiasts
How Intin Helped
- Intin, the performance ma r keting pa rtner, successfully raised awareness about the company among the ideal target audience.
- Intin designed an informative website page highlighting the company's services and luxurious safari experiences.
- By optimizing the landing page, Intin generated quality leads for the company .
- Intin also conducted effective awareness campaigns and implemented social media marketing strategies.
