About the Client
The client is a lifestyle brands' company catering to women's handbags and clothing. It targets GenY women, embodying their dynamism and individuality. The brand offers a diverse range of bags and clothing styles in vivid colors, reflecting various moods. It's a unique multibrand e-commerce platform with a focus on quality and style. The brand follows an omnichannel approach, selling online and through select boutiques. Seeking strategic marketing partnership for brand building.
Intin's Approch
- Hybrid Expertise: Blend technology tools with seasoned consumer marketers and experts.
- Strategic Partnership: Collaborate closely with brands for sustainable growth.
- Holistic Guidance: Provide brand advisory and hands-on marketing plan implementation.
- In-depth Analysis: Analyze market trends, competition, and growth opportunities.
- Differentiation Focus: Identify unique selling points and competitive advantage.
- Data-Driven Insights: Utilize data to drive informed decision-making.
- 360° Solutions: Cover all aspects from positioning to distribution strategies.
- Long-term Vision: Foster brand equity and goodwill for enduring success.
Objectives
- Strategic Partnership: Guide the brand growth through a collaborative approach.
- Equity Enhancement: Build lasting brand equity and goodwill for client's portfolio.
- Segment Understanding: Address diverse consumer needs and product innovations.
- Distinct Positioning: Establish unique brand positioning and address market gaps.
- Segmented Expansion: Penetrate different consumer segments for growth.
- Brand Architecture Portfolio Strategy: Create masterbrand and sub brands for the range
- Profitable Pricing: Set competitive yet profitable pricing strategies.
