- What is it?
The predictive analytics comprise three distinct modules including Data Integration Module (leading to Dashboarding for data visualisation), Scenario planner (for visualising response to different budgeting options) and Sales Forecasting Tool (for forward planning).
- When is it used?
Data integration and visualisation is a basic need for effective decision-making throughout the marketing cycle. Scenario Planner and Sales Forecasting Tool are useful for testing different plans to get to the best business outcomes while developing marketing plans. Results can be predicted on a monthly, quarterly or annual basis.
- What are the benefits?
Integrating performance data from different sources helps create a more comprehensive evaluation of marketing outcomes. Visualised on dashboards, this data helps to create insights for better decision-making. Modelling marketing inputs to generate scenarios for budget allocation and sales forecasting allows marketing teams to experiment and optimise/maximise predicted results.
Brands that used this solution: