Multimedia Campaign Impact Diagnostics
- What is it?
Intin Multi Media Impact Diagnostics check offers an in-depth understanding of multimedia campaigns of today, covering creative execution on traditional as well as digital media vehicles. Costing less than 10% of your media spends, it is a self-contained design based on actual consumer recall, which enhances sales by identifying media platforms that deliver the maximum.
- When is it used?
Done as a two-phase study done as before (pre) and after (post) campaign implementation, it is designed to diagnose the incremental impact brought on by the campaign. Major media campaigns & new product launches are two examples of situations where this study is indispensable.
- What are the Benefits?
It is essential for complete understanding of the impact of various campaign message and creative execution on the long-term equity of the brand, the purchase funnel metrics, and media attribution based on recall. It can be used as a short-term diagnostic tool, as well as be a longer-term marketing effectiveness input into annual marketing plans.