i-Snaps: Retail Manager
- What is it?
i-Snaps: Retail Manager is a Retail execution management solution, which uses image recognition technology and machine learning to help brands analyze ‘point of sale’ data, captured thru photos taken and convert them into meaningful and actionable insights.
- When is it used?
This is recommended to be used by brands for whom the shelf presence is an important determinant to the purchase decision. It should also be used by brands which spend a sizeable amount of money buying trade visibility and shelf presence. Brands have a choice of using it continuously round the year, or also during specific periods of high retail activity.
- What are the benefits?
i-Snaps: Retail Manager helps brands to monitor their shelf presence, calculate on shelf availability, share of shelf, assess planogram implementation effectiveness. It is also used for price /consumer activity implementation and field force productivity. It can be used as a retail audit solution as well as an activity management tool.