Brands spend a substantial amount of time and energy designing a marketing mix viz product, packaging, advertising and marketing programs. Early stage consumer validation of ideas and concepts pertaining to the marketing mix eliminates guess work and assumptions and provides a reliable basis for Go/No-Go decision making.
Within most organisations, the marketing function is also the leader in initiating digital transformation. A key element of this transformation is the integrating and leveraging of performance related data from different sources. This data is often siloed, and resides in specialised agencies. It needs to be pulled together, to create insights for better decision making.
Intin understands your needs and based on our vast experience, provides you with customised technology solutions, which help you to design more effective brand mixes, marketing processes and data integration-to-insight paths. Right choices at this stage go a long way in saving precious marketing resources, time and energy in the future, while ensuring business results.
Design and optimize products, communications and packaging
In a competitive environment, it’s important for brands to focus on innovation in an organized and sustained manner, in order to have a continuous pipeline of ideas which can be taken to fruition in an organized manner. Intin understands this and its highly experienced team helps you set this program up for your company.