iAdvisory

Marketing has evolved more in the last five years than it has in the last 50. Digital disruption, changing role of traditional channels and anytime, anywhere, any device (AWATAD) means brands are in a state of constant evolution. Intin advisors work with Private Equity investors, Family business owners and C-suite executives to provide frugal ROI based Marketing services, customized to your needs

Landscaping & Competitive Intelligence:

Building a comprehensive listening post for a brand:
Intin can understand a brands’ consumers, its eco system and set up a complete system of continuous listening post for the brand. Intin analytics can then present a dashboard which can tell the brand about consumer insights based on the data mined, identify factors which can drive preference, variables which drag down the brand preference scores, trend spotting, consumer sentiments and so on which can help manage a brand better and improve its revenues, shares and valuation

Sectorial Landscaping and Mapping and Go to Market (GTM):
We cover sectorial definition, sizing, trends, segments, penetration, draw up the competitive map, analyze the key players for their strategies, spends and profitability. We look at sectorial issues like cyclicity, forecasts, emerging trends, drivers, customer / consumer mapping, segmentation and macro issues which affect the segment. We do a deep dive for the sector as per the client’s requirement. We use this to help brands draw up their revenue and Go-to-market strategy

Strategy Development

Brand Health Track:
Intin can help brand understand the factors affecting its purchase, usage, perceptions by understanding the drivers, motivators and barriers to choosing your brand. We set up capabilities for a brand to continuously track the purchase funnel and measure factors like awareness, trial, preference, key functional and emotional benefits in order to keep a close track on the brands health

Shopping Environment, Shopper Trends and Share of wallet growth Analysis:
Shopper and key influencer profiling to identify factors which affect the brand purchase decision at the point of purchase .We can construct the path to purchase for the brand , in planned vs impulse purchase scenario, analyze spending patterns to identify the competitors to the share of the wallet .We look at shopping environment and in store communication to help brand fine tune its retail strategy

Category Extension and entry Strategy for a brand into a new category:
For a band wanting to enter a new category, we can do category sizing, trends, consumer segmentation, competitive mapping, brand SWOT. We help the brand with developing the brand positioning, brand key and the help the brand with the finalization of the 6P’s for launch

Product Mix Development and Test Market:
Intin can set up panels for the brand to test various elements of the brand mix like product, packaging, concept and advertising. Intin can help put together the complete test marketing plan , get it implemented and come back with a full roll out strategy, hand holding the brand all the way through.

Strategy Development

Brand Health Track:
Intin can help brand understand the factors affecting its purchase, usage, perceptions by understanding the drivers, motivators and barriers to choosing your brand. We set up capabilities for a brand to continuously track the purchase funnel and measure factors like awareness, trial, preference, key functional and emotional benefits in order to keep a close track on the brands health

Shopping Environment, Shopper Trends and Share of wallet growth Analysis:
Shopper and key influencer profiling to identify factors which affect the brand purchase decision at the point of purchase .We can construct the path to purchase for the brand , in planned vs impulse purchase scenario, analyze spending patterns to identify the competitors to the share of the wallet .We look at shopping environment and in store communication to help brand fine tune its retail strategy

Category Extension and entry Strategy for a brand into a new category:
For a band wanting to enter a new category, we can do category sizing, trends, consumer segmentation, competitive mapping, brand SWOT. We help the brand with developing the brand positioning, brand key and the help the brand with the finalization of the 6P’s for launch

Product Mix Development and Test Market:
Intin can set up panels for the brand to test various elements of the brand mix like product, packaging, concept and advertising. Intin can help put together the complete test marketing plan , get it implemented and come back with a full roll out strategy, hand holding the brand all the way through.

Implementation & Outsourcing

Marketing Process Outsourcing:
Intin understands that marketing may not be a core strength of your company. The Intin team, with its years of experience and its capabilities can take over your entire marketing task end to end. We take full responsibility of your leads and revenue generation and will ensure that your business objectives are met. If needed, Intin can also place its resource inside your organization to help manage the task better.

Social Media Monitoring:
Intin can help set up a social media monitoring capability for your brand which would help you to use the system to extract consumer insights, implement and analyze social media campaigns, do influencer marketing, track competitive noises, generate business leads, manage customer hot tickets, services and crisis, in rare cases.

Driving Executional Excellence:
The Intin Team with its years of executional experience can help brands sharpen its executional capability. The Intin tool kit has got some unique tools which not only focus on ‘every day great execution’ but also help sharply focus the scarce resources at the brands disposal to maximize ROI for the brand investments. Intin has some customized training programs to help build a culture of great execution and ROI focus in the marketing team.