Write-ups

Hyper local Communication – has its time come?

By Ashok Venkatramani I was triggered to write this piece, as I watched a new Cadbury initiative go viral. Let me start by first showing you the creative (clip 1) and then the PR which was cleverly woven around it (clip 2): https://intin.co/wp-content/uploads/2020/12/This-is-not-just-a-Cadbury-ad.mp4https://intin.co/wp-content/uploads/2020/12/Not-Just-A-Cadbury-Ad-Campaign-Video-1.mp4 Now having seen the communication, a few points in favour of the …

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Selling to the Connected Consumer

Continuously Connect ConsumptionIn the large, inter-connected world there are digital haves and digital have-nots. This article is about the digital haves, tectonically increasing post the COVID-19 reset. Internet consumption is a continuum for content, goods and services ruled by time availability more than access. Ordering on internet and consuming content are actions decided by personal …

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