Concept/ Ad Pre-test

  • What is it?
    Concept/ Ad Pre-test involves detailed quantitative research to get in-depth consumer feedback on finalised, branded concepts – these could be product, communication, promotional or packaging concepts
  • When is it used?
    Concept/ Ad Pre-test is used to take Go/No-go decisions prior to actual market launch of the propositions being tested.
  • What are the benefits?
    Eliciting detailed consumer evaluation of the concept as a fully branded proposition helps assess its likely reception in the market, including purchase interest. Getting “close-to-reality” responses is invaluable for planning a successful launch.